Book Promotion Video Service
Video Book Trailer
It’s no secret that videos are the MOST POPULAR CHOICE for content consumption today.
SOCIAL VIDEOS get 12 times more shares than text and images combined (Small Biz Trends, 2016 – updated 2022).
Savvy book authors are promoting their new titles on YouTube and the major social media sites, where billions of hours of video are streamed every day.
A video book trailer will increase your online reach, help you engage with potential readers, and, in turn, entice them to buy the book.
Video Book Trailer Format
Choose from two high-engagement promotional book video styles to compliment your non-fiction title, namely:
- THE TEASER: Opens with an eye-catching hook – something totally unexpected and unique – an animated sketch of your book title. Also includes an engaging book description, one or two reader reviews, and a Call-to-Action (CTA) to:
– register for a book launch event
– buy the book
– sign up to win a discount, etc. - AUTHOR SHOWCASE: Authors can showcase themselves as an expert or thought-leader with an interview. We can easily use an audio interview to edit into the video book trailer. This can save time and money versus video production. It’s a great alternative if you do not want to be on camera. Author videos aim to build the author’s personality and forge a personal connection with the audience.
We maximize your social media video for views, engagement, shares and click-through-rate (CTR) for organic posts and paid video ads with these design elements:
- Short and simple format. THE TEASER is an animated 30-seconds or less book trailer and the AUTHOR SHOWCASE is a 3-minute or less book trailer.
- Eye-catching hook: Immediately captures the right audience.
- Show something unique in the opening: An animated sketch of your book cover.
- Call-to-Action with text overlay displayed throughout the video.
- Multiple video formats: For mobile and desktop screens on the top social media platforms, your website, or landing page.
Match the Platform with the Video format
We’ll make sure your book video trailer will display beautifully on desktop and mobile screens on a variety of platforms as well as your website or a landing page.
The Promotional Video Book Trailer provides the three most popular MP4 video formats you see displayed on this page: landscape, vertical, and square. Read below to discover which video format works best on the top platforms.
Full landscape format (16:9)
The landscape format is very flexible. You can display the video on your website using an opt-in pop-up or a landing page.
Social media platforms ideal for this format include:
- Facebook: Native feed post
- Facebook: In-stream video ads
- Facebook: Messenger ads
- LinkedIn: Native feed post
- LinkedIn: Video ads
- YouTube: Player
- YouTube: Video ads
Vertical / full portrait format (9:16)
Social media platforms ideal for this format include:
- Facebook: Native feed post
- Facebook: In-stream video ads
- Instagram Stories: Native and ads
- Instagram Reels: native and ads
- LinkedIn: Video ads
- Pinterest: Promoted video
- YouTube: Video shorts
Square format (1:1)
Social media platforms ideal for this format include:
- Facebook: Native feed post
- Facebook: In-stream video ads
- Facebook: Carousel video ads
- Instagram: In-feed video and ads
- LinkedIn: Video ads
- Twitter: Promoted video
- Pinterest: Promoted video